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Apple Watch. The future of productivity is on your wrist.

Whichever model you choose, every Apple Watch is designed to help you stay connected, active, and productive. The always-on display will ensure you never miss a notification and next-generation connectivity helps you keep up with what matters all day.

Apple Watch Series 10

A bigger display with up to 30 per cent more screen area.¹ A thinner, lighter and more comfortable design.² Advanced fitness and health features with Sleep Apnoea Notifications.³ Safety features connect you to help when you need it.⁴ Faster charging that gives you 80 per cent battery in about 30 minutes.⁵

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Apple Watch Series 9

Seamlessly move throughout your day — staying active, connected and healthy — with the new Apple Watch Series 9. Double Tap lets you use gestures to answer calls, open notifications and more when your hands are full. And the bright display and powerful chip deliver all-day performance.
Advanced sensors help you track your health and activity while you're on the go. From ECG to heart rate and blood oxygen level, you'll be able stay mindful of your health anytime, anywhere.

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Apple Watch Ultra 2

The ultimate sports and adventure watch. Advanced features for runners, cyclists, swimmers, hikers, divers and more. Rugged titanium case, now also available in satin black. Super-bright Always-On Retina display. Incredibly accurate precision dual-frequency GPS.¹ Powerful health, safety and connectivity features.² And up to 36 hours of battery life for normal use and 72 hours in Low Power Mode.³

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Apple Watch SE

The essentials at great value. Apple Watch SE helps you stay connected, active, healthy and safe. Perfect to set up with Family Setup.¹

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Choose Apple Watch models to compare.

 
Apple Watch SE (2nd generation)
Apple Watch Series 10
Apple Watch Ultra 2
Choose models to compare.
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GPS
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Finish

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Titanium

Black, Natural

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Titanium

Natural

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Aluminium
Aluminium

Midnight, Starlight, Silver

Aluminium

Jet Black, Rose Gold, Silver

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Aluminium

Midnight, Starlight, Silver, Pink, (PRODUCT)RED

Aluminium

Midnight, Starlight, Silver, (PRODUCT)RED

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Aluminium

Space Grey, Silver, Gold

Aluminium

Midnight, Starlight, Green, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver

Aluminium

Space Grey, Silver, Rose Gold, Gold

Aluminium

Space Grey, Silver, Rose Gold, Gold

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Quick Look
Display
Heart Health
Sleep
Vitals
Women’s Health
Emergency
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Connectivity
SiP
Battery
Apple Watch Series 10 Disclaimers
¹The Sleep Apnoea Notification Feature is available on Apple Watch Series 9 and later and Ultra 2. It is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
²Compared with previous generations.
³Features subject to change. Some features, applications and services may not be available in all regions or all languages. See apple.com/uk/watchos/feature-availability for complete list.
⁴Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
⁵Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB-C Cable. Testing conducted by Apple in August 2024 using pre-production Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with pre-release software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515) and Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained Apple Watch units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with region, settings and environmental factors; actual results will vary.
Apple Watch Ultra 2 Disclaimers
¹Based on route map and distance accuracy in challenging urban environments.
²Features subject to change. Some features, applications and services may not be available in all regions or all languages. See apple.com/uk/watchos/feature-availability for complete list.
³Battery life varies by use and configuration. See apple.com/watch/battery for more information.
Apple Watch SE Disclaimers
¹Not all features will be available if Apple Watch is set up through Family Setup.
Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/uk/watch/cellular for participating network providers and eligibility.