Top features:

- 4K Ultra HD HDR visuals bring your favourite entertainment to life

- Google Assistant delivers smart entertainment on demand

- Soft-edge bezel adds an elegant touch to any room

4K Ultra HD HDR visuals

The Sony Bravia KD55XF7596BU 55" Smart 4K Ultra HD HDR LED TV delivers immersive 4K Ultra HD visuals - experience incredible contrast, life-like colours and intricate details in your favourite entertainment. HDR technology further enhances the on-screen imagery, while Motionflow XR ensures smooth visuals for fast-paced action, whether you're watching the latest blockbuster movie or cheering on your favourite team.

Using the 4K X-Reality Pro engine, the XF75 upscales entertainment to 4K quality to enhance all of the content you watch and share with your friends and family.

Google Assistant

On-demand entertainment is important. You can explore a wide range of content, apps and games using the smart functionality of the 55XF7596BU. Enjoy the latest boxsets and movies on Netflix in 4K quality, catch up on your favourite shows on BBC iPlayer, stream your favourite channels on YouTube and much more, to keep everybody entertained.

And with Google Assistant it's even easier to find what you want. You can search for your favourite YouTuber, continue watching your latest Netflix binge, get updates from news, sports, and weather, and more. It's compatible with smart home devices too, so you can turn up the thermostat, or dim the lights for a cosy night in. In addition, the Bravia XF75 can be paired with your Amazon Alexa smart speaker to control the channel, volume, TV input, and much more, all by just using your voice.

Soft-edge bezel

With its slim body and soft-edge bezel, the 55-XF75 adds an air of elegance to any room. The silver chevron stand creates space for your sound bar to go beneath the 55XF75 TV, while cables can be hidden to keep your home entertainment setup looking neat and tidy.

Effortless installation

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.
 
Essential extras
 
Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.
 
Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.
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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

SONY Bravia KD55XF7596BU 55" Smart 4K Ultra HD HDR LED TV, 4K Ultra HD with HDR10, Picture quality: Motionflow XR 400 Hz, Catch-up TV & 4K Streaming with Google Assistant, Freeview HD with YouView, HDMI 2.0 x 4