Top features: 

- Appreciate every detail with natural, accurate colours 

- Bring entertainment to life with the TRILUMINOS display 

- Precision audio from Acoustic Surface Audio+ 

- Entertainment at your fingertips with Android smart TV 

- Easy voice control with Google Assistant built-in 

- No distractions thanks to the slim bezel & stand-free design 

Appreciate every detail

Like a window into another world, the Sony BRAVIA KD55AF9BU 55" Smart 4K Ultra HD HDR OLED TV shows 4K content at its finest. You've got the best seat in the house for footy matches where you can see every detail on the pitch, vivid nature documentaries with true-to-life colours, and gritty, atmospheric dramas.

Everything you watch is clear, bright, and incredibly realistic. And it's all thanks to Sony's most powerful processor yet – the X1 Ultimate. It works by detecting different objects on the screen to intelligently enhance the brightness, detail, and colour of each one.

And with support for HDR formats such as HLG and Dolby Vision, you can enjoy entertainment that's rich in contrast and colour, just as the director intended.

Bring entertainment to life

Movie lovers and gamers will love the TRILUMINOS display on the KD-55AF9. With over eight million self-illuminating pixels, it delivers rich, deep blacks, and natural colours. So, you don't lose any detail in shadowy scenes.

Sony's Pixel Contrast Booster technology takes it a step further by maximising the range of colours in brighter scenes. Blockbusters, documentaries, and games are brought to life with crisp detail and eye-popping, accurate colour. FIFA on the PS4 has never looked so good.

Precision audio

Sony's Acoustic Surface Audio+ revolutionises the way you listen. Designed to enhance your entertainment experience, three specially designed speakers invisibly vibrate the TV panel, while two side-firing subwoofers offer deep bass to create amazing multi-dimensional audio.

Because the sound comes from precise areas of the screen, it brings you even closer to the action, so when that race car does its lap, it'll really sound like it just sped past. And if you want to add additional speakers, you can turn the whole TV into the centre speaker of your home cinema system.

Entertainment at your fingertips

You'll never be stuck for something to watch. With Android TV on the KD55AF9, you can enjoy Amazon Originals on Prime Video, your favourite weeknight soap on BBC iPlayer, or rent a movie from the Google Play Store.

You can also share content, such as videos and photos, straight from your smartphone with Chromecast.

Love to chill out with Netflix's latest box set? Entertainment enthusiasts will enjoy Netflix Calibrated Mode which delivers precise colours and accurate dynamic contrast – as seen through the eyes of the creators.

Easy voice control

With Google Assistant built-in, it's never been easier to find what you want. The AF9 has an integrated microphone, meaning you can use the Google Assistant from the comfort of your sofa, without even touching the remote.

Ask Google to ‘play Peppa Pig on Netflix' to keep the kids entertained, ‘dim the lights' to change your smart lighting for movie nights, or ‘check the latest football results' for the Sunday league.

Alternatively, the 55AF9 can be paired with your Amazon Alexa smart speaker to control the channel, volume, TV input, and much more, all by just using your voice.

No distractions

The premium spec of the Sony Master Series AF9 is equalled by an iconic and elegant design. The geometric form allows the TV to gently lean back, while keeping the speakers and cables hidden. A super slim bezel means there's nothing to distract you from what's on screen – a minimalist look for your modern home.

Effortless installation

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.

Essential extras

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.
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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

SONY BRAVIA KD55AF9BU 55" Smart 4K Ultra HD HDR OLED TV with Google Assistant, Pixel Contrast Booster, Sound from the centre of the screen with Acoustic Surface Audio+, HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG), Catch-up TV & 4K Streaming, Freeview HD with YouView, HDMI 2.0 x 4