Top features: 

- 4K HDR processor renders an excellent quality image 

- Motionflow XR 400 Hz delivers smooth action scenes 

- TRILUMINOS Display provides greater colour variation for displaying unique shots 

- Google Assistant with voice remote saves time and provides additional functionality 

- Slim design to satisfy any interior designer 

4K HDR Processor

This unique processing technology makes a startling difference in picture quality. Complex pictures, such as big blockbuster actions scenes or large shots of crowds, are rendered in just as good quality as everything else. You'll never lose the details.

Motionflow XR 400 Hz

Visual blur can lead to confusing action scenes. Motionflow XR 400 Hz removes visual blur, so each frame is still at top quality even in the most action-packed scenes. This also means that sports are easier to watch too, so you never lose track of a tennis ball or hockey puck at the most exciting moments.

TRILUMINOS display

The display has a wider colour palette, which means there are more colours available for each pixel. Like a painter with more paints, this gives the Sony BRAVIA KD49XF8096BU the ability to create more detailed images than it would otherwise.

Google Assistant with voice remote

Forget typing with the remote. Google Assistant is here to help. Simply use the voice remote to start streaming movies, search the web, control your smart lighting, and more. It works with YouView, which has access to over 70 channels and a range of catch-up services like BBC iPlayer. You can also get your favourite apps, like Netflix, Prime Video, and Google Play Movies & TV, so finding what you want to watch is easy.

With Chromecast built-in, you can start sharing from your smartphone or tablet. Cast your holiday snaps, a music playlist, or a fun YouTube video. In addition, the BRAVIA KD49 can be paired with your Amazon Alexa smart speaker to control the channel, volume, TV input, and much more, all by just using your voice.

Slim design

The Sony BRAVIA XF80 has a rounded edge bezel to make it look great in any living room. The silver legs grant ample space between them for a sound bar, and cables can be tucked into the back to keep things tidy.

Effortless installation 

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. 

Essential extras 

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy. 

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

SONY BRAVIA KD49XF8096BU 49" Smart 4K Ultra HD HDR LED TV, 4K Ultra HD Certified with HDR10, Picture quality: Motionflow XR 400 Hz, Catch-up TV & 4K Streaming with Google Assistant, Freeview HD with YouView, HDMI 2.0 x 4