Top features:

- A stunning 4K HDR display for an amazing picture

- Dolby Atmos takes surround sound to a new level

- Smart TV entertainment so you'll never miss your fave shows

- ThinQ AI and Google Assistant voice commands let you use your voice as a remote 

A stunning 4K HDR display

For the best possible picture, look no further than the LG 55SK8100PLA 55" Smart 4K Ultra HD HDR LED TV. It delivers outstanding picture quality to match even your local cinema. That's because 4K is up to four times the resolution of Full HD. It's much brighter, and has more detail.

Thanks to 4K Cinema HDR, vibrant colours almost jump off the TV. Even dark colours are strong, which makes the 55SK8100PLA perfect for watching anything from gritty dramas, to colourful wildlife documentaries. HDR provides the widest palette of colours possible at the dark and light ends of the spectrum. That way you're guaranteed the most natural, realistic pictures that look true to life.

Dolby Atmos

Experience surround sound as you've never experienced before. Dolby Atmos is the next step in immersive audio. It projects sound in every direction, not just behind you, to create the illusion of three-dimensional sound that'll blow you away.

You won't even need additional speakers to feel it. Just don't get too scared while watching horror films, when you'll feel as if something, or someone, is creeping up behind you.

Smart TV entertainment

Don't worry if you arrive home too late to watch your favourite TV shows. LG's smart TV features have you covered. They include a wealth of entertainment and catch up TV apps such as Netflix 4K, BBC iPlayer, and lots more.

It means you can download any shows you've missed, and watch them at any time. Even your favourite series and films from across the pond. With plenty to watch, you'll never be bored. You can even browse the internet, or check out the latest YouTube videos on the big screen.

ThinQ AI and Google Assistant

Gone are the days when you had to faff around with buttons. With ThinQ AI, you can use voice commands via the Magic Remote to find and do what you want faster. Just say what you want to watch, and your TV will find it. For example, say "Play Peppa Pig on Netflix" or "Turn off when this program ends" and the TV will do it for you.

And with Google Assistant, you're able to keep your smart devices connected, or stay on top of your daily schedule while watching the morning news. Ask your TV "how long will my journey to work take?", or "dim the living room lights", and your TV will respond straight away.

Effortless installation

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.

Essential extras

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

LG 55SK8100PLA 55" Smart 4K Ultra HD HDR LED TV, 4K HDR Ultra HD Certified with Dolby Vision, Picture quality: TruMotion 200, Catch-up TV & 4K Streaming with Google Assistant, Freeview HD with Freeview Play / Freesat HD, HDMI 2.0b x 4