Top features: 

- 4K Active HDR delivers consistently top-notch picture quality 

- Smart TV webOS to navigate your viewing choices effortlessly 

- ThinQ AI and Google Assistant accommodate your smart home and lifestyle 

- DTS Virtual: X ensures you hear even a pin drop 

4K Active HDR

Watch your screen come alive on the LG 43UK6950PLB 43" Smart 4K Ultra HD HDR LED TV. HDR boosts the contrast of on-screen images, so you can see the detail in the brightest and the darkest scenes.

Whether at the edge of your seat in the middle of a football upset or cuddled on the sofa for romantic binge-watching with your partner, the 43UK6950PLB's 4K Active HDR innovation literally doctors every image of every scene so you can appreciate pinpoint picture quality.

Added to this precision viewing is the latest 4K Ultra HD technology built into the LG panel, which basically means regardless of the angle you're watching from, you see vibrant, distortion-free pictures.

Smart TV webOS

So you can truly enjoy all these beautiful pictures, the 43UK6950 lets you navigate an infinite world of digital content with Smart TV webOS and the intuitive Magic Remote.

Access to catch up TV services, an ever-expanding range of apps, and more is at your fingertips with simple voice commands. With webOS, you'll be able to keep everyone entertained, whether they want to watch an episode of their favourite soap, or keep the kids happy.

ThinQ AI and Google Assistant

Speaking of the Magic Remote, this clever LG remote lets you do more with your TV. Using the Magic Remote, and together with Google Assistant or Alexa, ThinQ AI opens up possibilities by making it easy to talk to your TV. Even from your upstairs bedroom, you simply have to say the words to change channels or find a particular program on the television downstairs.

Google Assistant is built in, which lets you control other devices around your home using just your voice and your TV. Dim your lights with a word or check on the weather before you head out on a morning.

DTS Virtual: X

Share in the crowd's boisterous adrenaline as two fight in the ring, feel your stomach drop moments before the judge delivers her verdict in your favourite courtroom drama, and hear sound right where you'd expect it.

Put simply, DTS Virtual: X gives you a greater and more immerse sound experience.

Essential extras

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

LG 43UK6950PLB 43" Smart 4K Ultra HD HDR LED TV, 4K HDR Ultra HD Certified with HDR10, Picture quality: TruMotion 100, Catch-up TV & 4K Streaming with Google Assistant, Freeview HD with Freeview Play / Freesat HD, HDMI 2.0b x 4