Top features: 

- Ultra HD resolution offers incredible colour definition

- Dolby Vision HDR enables stunning contrast and sharpness

- Catch up on the shows you've missed with Freeview Play

- Watch the movies you love with Smart apps

- DTS TruSurround delivers clear, punchy audio 

Ultra HD 

Enjoy a beautifully clear picture with the JVC LT-49C888 49" Smart 4K Ultra HD HDR LED TV. With a 4K Ultra HD resolution, you can discover details you never knew existed.

Watch movies in cinema-style, four times the quality of Ultra HD, with razor-sharp clarity and stunningly accurate colour depiction. 

Dolby Vision 

You'll be wowed at the full spectrum of colours the C888 TV can display with Dolby Vision. Frame by frame, every picture is analysed to deliver the most vivid contrast and the most realistic display.

So, even if your favourite shows play with bright tones and haunting shadows in the same scene, what you'll see is exactly what the director intended. 

Catch up on the shows you've missed 

Don't risk missing an episode and not keeping up with the plot. Freeview Play lets you catch up on shows from the past seven days on a variety of channels.

Whether you missed your favourite celebrity on The Graham Norton Show, or want to see who's left in Masterchef, you're always able to stay up-to-date. 

Watch the movies you love 

There's always something for you to watch or do on the C888. See the films and box sets everyone's talking about on Netflix, discover fresh content on YouTube, or even surf the web with a full internet browser.

And if social media's the thing you love most, you're able to easily access Facebook and Twitter from the comfort of your sofa. 

DTS TruSurround 

It's no use having a perfect picture if the sound doesn't match. That's why the JVC C888 uses DTS TruSurround and DTS HD to offer audio that elevates your 4K experience. Featuring enhanced bass, dialogue and frequency, movies, and music sound better than ever.

DTS TruSurround's 2-channel surround sound virtualizer places you at the heart of the action. Enjoy captivating audio to match your immersive display. 

Effortless installation 

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. 

Essential extras 

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

JVC LT-49C888 49" Smart 4K Ultra HD HDR LED TV, 4K Ultra HD Certified with Dolby Vision, Picture quality: 50 Hz, Catch-up TV & 4K Streaming, Freeview HD with Freeview Play, HDMI 2.0 x 4