Top features: 

- 4K Ultra HD with HDR provides superb detail & brilliant colours 

- Freeview HD and Freeview Play lets you entertain the whole family 

- Catch up and stream in 4K with the JVC smart TV platform 

4K Ultra HD with HDR

The JVC LT-40C890 40" Smart 4K Ultra HD HDR LED TV is perfect for film fans, game-lovers and telly addicts. It has a 4K Ultra HD resolution - up to four times the resolution of HD TVs - which offers the very best detail when you're watching 4K content.

HDR (High Dynamic Range) helps to bring out the depth of colour and brightness in scenes that help to make it closer to real life. It's perfect for seeing the detail hidden in dark gloomy scenes, or for enjoying the full spectrum of colour in a nature documentary.

Freeview HD and Freeview Play

You won't be stuck for what to watch with Freeview HD. It gives you access to 15 high definition channels, over 70 standard definition channels and over 25 radio stations, including some of the nation's favourite channels. It won't cost you a penny in subscriptions, so you can keep everyone happy without getting stuck in contracts.

Fed up of missing your favourite drama? Freeview Play has the answer. It lets you scroll back through the TV guide and watch shows you've missed straight from the TV guide, without needing to launch catch up TV apps. Now you'll always know what's going on.

Catch up and stream

If you prefer to take a look through catch-up TV apps for inspiration, you've got the option thanks to BBC iPlayer, All 4, and other apps. You'll never be stuck for entertainment with 4K streaming on Netflix and Amazon Prime, giving you access to a whole host of TV series and movies to binge on.

You can also stream the latest viral videos with YouTube 4K, or check what's going on with friends and followers on Facebook and Twitter.

Effortless installation

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.

Essential extras

Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we've got enough designs to keep even the pickiest interior designer happy.

Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

JVC LT-40C890 40" Smart 4K Ultra HD HDR LED TV, 4K Ultra HD with HDR10, Picture quality: 50 Hz, Catch-up TV & 4K Streaming, Freeview HD with Freeview Play, HDMI 2.0b x 3