This white Fujifilm FinePix S8650 Bridge Camera squeezes high-resolution imaging, powerful zoom and plenty of creative effects into a frame that's compact enough for travel.

Unique lens design for portability

With its three-step collapsible design, the lens on your FinePix S8650 automatically retracts so that the camera can be easily slipped into a coat pocket or small bag.

This is ideal when you're on holiday or doing some roving photography and don't want to be weighed down by a cumbersome design.

Shoots fast and clear

The Fujifilm FinePix S8650 keeps your photography as hassle-free as possible with rapid autofocus and responsive controls.

Scene Recognition (SR Auto) mode recognises what you're shooting (with modes for Portrait, Landscape, Night, Macro, Night Portrait and Backlit Portrait) and chooses the optimal settings to capture one-off moments beautifully.

With Burst Shooting mode you can grab 8 frames per second for sharp, dynamic photos of action sequences.

Built-in video function

You'll be able to record 720p HD movies with your Fujifilm FinePix S8650 Bridge Camera – in cinematic widescreen 16:9 format at 30 fps. A mini HDMI connector is provided so that you can connect the camera to an HD TV and share your footage in large format with friends and family.

Use the dedicated movie button to directly access video mode and grab exciting spur-of-the-moment footage wherever you are.

Seriously creative

A full range of effects make the Fujifilm FinePix S8650 a great creative tool. In addition to its P, S, and M shooting modes that give you full manual control, the camera has an Advanced Filter (Adv.) function that you can access directly from the Mode dial.

Make the most of 10 artistic effects including High Key (enhances brightness and reduces contrast for subtle, beautiful tones), Low Key (for dramatic dark tones with fewer emphasised highlights) and Toy Camera (creates strong vignetting for a quirky look).

There's also Pop Colour (enhances contrast and saturation), Miniature (for a blurred diorama effect), Partial Colour (retains one colour and converts the rest of the photo to black and white), Soft Focus, Cross Screen (for a starburst effect), Dynamic Tone (for a fantasy colour effect), and Fish Eye (which gives your shots a super-wide angle look).

Get in close

The Fujifilm FinePix S8650 Bridge Camera is equipped with a 4.5 - 162 mm f/2.9 lens that's capable of 36x optical zoom. Whether you're shooting broad-view landscapes or close-up action and wildlife shots, you'll be able to achieve great clarity and depth.

Super Macro mode focuses to a super-close 1 cm for detailed close-ups. Intelligent Digital Zoom technology increases the camera's zoom to an impressive 72x (1800 mm equivalent).

Lens-shift optical image stabilisation counteracts blur from camera shake and movement so that you can enjoy crisper, cleaner photographs.

Shoot how you want to with the Fujifilm FinePix S8650 Bridge Camera.

FUJIFILM FinePix S8650 Bridge Camera - White, 16 megapixels, Sensor type: CCD, Optical zoom: 36x, HD video: HD 720p